I was trying to remember when prescription drugs were allowed to advertise on television (called “Direct To Consumer Advertising, or DTCA”). Fortunately, I didn’t have to bust my memory cells – I just had to “Google it.”
1995. The year all HHHHell broke loose. At least if you were a doctor.
Suddenly, patients could make their own diagnoses and prescriptions and just phone the order in to their doctor. At least, that’s how most patients thought it should work. And – hoo boy! – were they upset when it wasn’t quite that easy.
Comedian Dennis Miller has a hilarious line: “I divide medical practitioners into two camps. Those who will give me a scrip for Vicodin over the phone, and those who won’t.”
Hilarious if you aren’t a doctor, that is. Read more on RX Package Insert — Just Read It!…