I first found out about Dr. Cialdini and his work through a TED talk.

You know TED, don’t you?  If not, you’ll stop and browse that wondrous site for a good long time while following up my included link.

Plowing through the internet I learned about his company’s seminars on “the science of persuasion” and it is not hard to find his six principles of “the science of persuasion.”

Reciprocity is far and away my favorite of the six. Read more on Reciprocity — It’s Not Just Arithmetic…