Why people are obsessed with the Kardashians? I have not followed them in the slightest. I am obsessed about knowledge — how to apply it to helping humans (my favorite species) have happier lives through scientific knowledge. I was very surprised when I heard two professionals — a man and a woman whose knowledge I respect — gushing about how much they loved the Kardashians. I wanted to know why. I admitted to them that I was, perhaps, just a little bit, well, jealous. My patients mostly seem to like me well enough, and some even say the love me.  But I did not understand how or why people could “gush” about loving the Kardashians. My friends came to the rescue.  They told me, step by step, the things that the Kardashians had done to make them so “lovable.”  They thought I could replicate the process. Of course, me being me, I tried to find all that I could in the neuroscience and (more) the psychological literature, to figure out what worked, and why — and what they may have forgotten to tell me. Read more on Cashing In On The Kardashians…